FERMENTS
Cultural Venue Branding & Experience System

Brand Identity Design
Interior & Space Design
Menu Curation
Music Events

2022- 2026

FERMENTS

FERMENTS is a Cultural Venue integrating plant-based dining, fermentation-based menus, kombucha brewing, performance, parties, wellness programs, and local community activities.

Role & Responsibilities

¤ Creative Direction
Brand concept, narrative, and visual language.

¤ Brand & Experience Strategy
Cultural Venue positioning and integrated experience system.

¤ F&B Development
Fermentation-based menu R&D and kombucha lineup direction.

¤ Program Direction
Performance, party, wellness, and community program strategy.

¤ Operations
End-to-end operational framework, on-site direction, and partnership management.

Concept Foundation

The project is built upon three conceptual pillars:

¤ Ecological Thinking
An ecological perspective that acknowledges the interconnectedness of food, time, space, and human presence.

¤ Interdependence
A structural approach that defines the relationships between F&B, culture, and community programs.

¤ Layered Experience
A systemized understanding of the multi-layered experiences that unfold within FERMENTS.

Brand Identity System

¤ Logotype + Symbol

¤ Color Scheme

¤ Typographic System

¤ Modular visuals inspired by fermentation, culture, and temporal flow

¤ Social & Print Applications

¤ Event Identity Series

Cultural Programming & Event Identity

¤ Modular visual system for event identities

¤ Lineup planning and integrated event concept design

¤ Curation of performances, DJ sets, and live events

¤ Development of local artist and cultural networks

¤ Wellness and community program frameworks

3 YEARS FERMENTS

Event Identity Design

DAY DREAM

Monthly event at FERMENTS

Seoul to Kyoto Pop-up Event
at Isoya Group, 2025

F&B System Design

Key elements of the FERMENTS F&B ecosystem:

¤ Fermentation-based plant-based menu system
¤ Brand Catering

¤ House kombucha lineup development

¤ Structural connection between F&B and brand narrative

¤ Unified sensory experience across taste, space, and visuals

System Integration & Impact

FERMENTS functions as an integrated ecosystem connecting culture, space, F&B, and programs.
A unified structure across brand, experience, performance, and F&B enabled FERMENTS to establish itself
as a Cultural Venue with both subcultural depth and commercial viability.

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