mueh

Brand Identity Design
Package

2025

mueh.intimates Comprehensive brand identity and packaging design project for Mueh Intimates, a sustainable underwear brand built on the value of organic comfort.

The visual system focuses on clarity, material honesty, and consistency across all touchpoints — from logo and typography to packaging, tags, and printed materials.

Each element was developed using recycled and eco-friendly materials to align with the brand’s sustainable direction, reinforcing its commitment through both design language and production methods.




















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