Cultural Venue Branding & Experience System
Brand Identity Design
Interior & Space Design
Menu Curation
Music Events
2022- 2026
Role & Responsibilities
¤ Creative Direction
Brand concept, narrative, and visual language.
¤ Brand & Experience Strategy
Cultural Venue positioning and integrated experience system.
¤ F&B Development
Fermentation-based menu R&D and kombucha lineup direction.
¤ Program Direction
Performance, party, wellness, and community program strategy.
¤ Operations
End-to-end operational framework, on-site direction, and partnership management.
Brand concept, narrative, and visual language.
¤ Brand & Experience Strategy
Cultural Venue positioning and integrated experience system.
¤ F&B Development
Fermentation-based menu R&D and kombucha lineup direction.
¤ Program Direction
Performance, party, wellness, and community program strategy.
¤ Operations
End-to-end operational framework, on-site direction, and partnership management.
Concept Foundation
The project is built upon three conceptual pillars:
¤ Ecological Thinking
An ecological perspective that acknowledges the interconnectedness of food, time, space, and human presence.
An ecological perspective that acknowledges the interconnectedness of food, time, space, and human presence.
¤ Interdependence
A structural approach that defines the relationships between F&B, culture, and community programs.
A structural approach that defines the relationships between F&B, culture, and community programs.
¤ Layered Experience
A systemized understanding of the multi-layered experiences that unfold within FERMENTS.
A systemized understanding of the multi-layered experiences that unfold within FERMENTS.
Brand Identity System
¤ Logotype + Symbol
¤ Color Scheme
¤ Typographic System
¤ Modular visuals inspired by fermentation, culture, and temporal flow
¤ Social & Print Applications
¤ Event Identity Series
Cultural Programming & Event Identity
¤ Modular visual system for event identities
¤ Lineup planning and integrated event concept design
¤ Curation of performances, DJ sets, and live events
¤ Development of local artist and cultural networks
¤ Wellness and community program frameworks
3 YEARS FERMENTS
Event Identity Design
DAY DREAM
Monthly event at FERMENTS
Seoul to Kyoto Pop-up Event
at Isoya Group, 2025
F&B System Design
Key elements of the FERMENTS F&B ecosystem:
¤ Fermentation-based plant-based menu system
¤ Brand Catering
¤ Brand Catering
¤ House kombucha lineup development
¤ Structural connection between F&B and brand narrative
¤ Unified sensory experience across taste, space, and visuals
System Integration & Impact
FERMENTS functions as an integrated ecosystem connecting culture, space, F&B, and programs.
A unified structure across brand, experience, performance, and F&B enabled FERMENTS to establish itself
as a Cultural Venue with both subcultural depth and commercial viability.
A unified structure across brand, experience, performance, and F&B enabled FERMENTS to establish itself
as a Cultural Venue with both subcultural depth and commercial viability.